Analytics & Insights Archives - Material

Results for "analytics-insights"

CASE STUDY

10.27.2026

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CASE STUDY

Accelerating Brand Performance by Decoding the Human Drivers of Trust

PERSPECTIVE

10.22.2026

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PERSPECTIVE

Why We’re Spending $90B on Protein: The Behavioral Science Behind the “Stealth Health” Craze

PERSPECTIVE

10.08.2026

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PERSPECTIVE

Consumer Conversations Focus on Inflation, Recession & Election (Consumer Pulse, Oct. 8, 2026)

PERSPECTIVE

10.07.2026

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PERSPECTIVE

How Family and Kids’ Viewing Drives the Streaming Subscription Lifecycle

PERSPECTIVE

09.15.2026

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PERSPECTIVE

The Psychology Behind “Switching Moments” in Tech Adoption

PERSPECTIVE

09.09.2026

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PERSPECTIVE

The Aspiration Gap in Homeownership, Education and Childcare (Consumer Pulse, Sept. 9, 2026)

NEWS

09.02.2026

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NEWS

Material and Wine Market Council Release New National Study Showing Where Wine Connects – and Where It Doesn’t – in Online Media

PERSPECTIVE

08.26.2026

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PERSPECTIVE

Decoding the New Gen Z Financial Lexicon, from Doom Spending to Money Dysmorphia

PERSPECTIVE

08.19.2026

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PERSPECTIVE

Mapping the Motivators of Travel with the BASE Model

PERSPECTIVE

08.11.2026

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PERSPECTIVE

Generation Z(ERO): Financial Nihilism, Institutional Trust and the Future of Consumer Economics

PERSPECTIVE

08.10.2026

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PERSPECTIVE

Personal Recessions and Spending Optimization as a Necessity (Consumer Pulse, Aug. 10, 2026)

PERSPECTIVE

07.21.2026

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PERSPECTIVE

Building an Orchestrated Brand Experience

PERSPECTIVE

07.10.2026

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PERSPECTIVE

2026 Media & Entertainment Trends: Consumer Behavior and Industry Predictions in a Shifting Landscape

PERSPECTIVE

07.07.2026

PERSPECTIVE

Consumer Pulse (July 7, 2026): Rethinking Value as Hope Hits Historic Lows

PERSPECTIVE

06.25.2026

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PERSPECTIVE

Insights from HMPS26: 5 Healthcare Trends Shaping Growth, Experience & AI

PERSPECTIVE

06.04.2026

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PERSPECTIVE

Consumer Pulse (June 4, 2026): Historically Low Sentiment and Selective Spending

PERSPECTIVE

06.04.2026

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PERSPECTIVE

Pharma Marketing: A Strategic Guide of Terms, Channels and Trends for Enterprise Teams

PERSPECTIVE

05.29.2026

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PERSPECTIVE

The Health Wearables Revolution: How the Highest Fidelity Category Can Empower Behavior Change

PERSPECTIVE

05.29.2026

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PERSPECTIVE

From Must-See to Must-Choose: Rethinking Sports Engagement in an Overloaded Calendar

PERSPECTIVE

05.01.2026

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PERSPECTIVE

Pragmatic, Creative, Anxious, Immersive: Marketing to the Many Minds of Gen Z

PERSPECTIVE

04.17.2026

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PERSPECTIVE

Consumer Pulse (April 17, 2026): Spiking Gas Prices, Inflation and Deal-Hunting Conversations

PERSPECTIVE

04.17.2026

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PERSPECTIVE

How Brands Can Unlock Value from Reddit

PERSPECTIVE

04.08.2026

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PERSPECTIVE

Understanding Survey Response Rates: Why They Matter and How to Improve Them

PERSPECTIVE

04.02.2026

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PERSPECTIVE

Expertise is No Longer Enough: How Healthcare Organizations Can Reclaim Relevance in an Era of Distrust

PERSPECTIVE

03.20.2026

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PERSPECTIVE

Consumer Pulse (March 20, 2026): Increased Concerns Over Inflation, Gas Prices and AI

PERSPECTIVE

03.13.2026

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PERSPECTIVE

What Makes a Great Oscars Telecast? A Framework from Online Anthropology

PERSPECTIVE

03.11.2026

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PERSPECTIVE

Spotlight Report: Consumer Perceptions of AI Usage in Entertainment

PERSPECTIVE

02.11.2026

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PERSPECTIVE

What Makes a Breakthrough Super Bowl Ad? Insights from Online Anthropology

PERSPECTIVE

02.01.2026

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PERSPECTIVE

Concept Testing: Your Roadmap to Smarter Launch Decisions

PERSPECTIVE

01.23.2026

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PERSPECTIVE

Advertising Intelligence: How Data Informs Smarter Campaign Strategy