Brand Fidelity Get Your Score

In an era of AI mediation, fractured consumer loyalty and constant market disruption, the rules of brand growth are changing. Legacy metrics no longer reliably predict lasting growth.

Built on Material’s 50 years of consumer insights leadership, the Material Brand Fidelity Score measures six key attributes proven to predict loyalty, advocacy and revenue growth better than traditional metrics.

People are twice as likely to advocate for, try new products of and pay premium for High-Fidelity brands.

2.5X

High-Fidelity brands are 2.5X more likely than Low-Fidelity brands to outrank category peers on a composite of profitability, growth and market strength.

High-Fidelity brands are 3X more likely to be seen as highly differentiated relative to their competitors.

Through Material Spotlight, we deliver an agile, high-impact diagnostic of your brand’s performance against the six Brand Fidelity attributes and a category snapshot to reveal where your brand stands.

In just 2–3 weeks, you will gain a clear Brand Fidelity assessment and actionable strategies to strengthen customer bonds and improve your performance.

The Material Brand Fidelity Score aligns six attribute ratings into a single, actionable measure of brand performance.

What You’ll Get in 2-3 Weeks

Our Material Brand Fidelity Spotlight Study applies the quantitative rigor of our nationwide validation study to your brand and a defined set of category competitors.

Material Brand Fidelity Score

Our proprietary measure of brand performance against customer expectations — in the moment and over time.

Competitive Landscape Snapshot

Understand how your brand performs relative to key competitors and sector leaders.

Diagnostic Report

Pinpoint strengths and performance gaps across the six Brand Fidelity attributes.

High-Impact Recommendations

Actionable, near-term steps to improve Brand Fidelity and drive core business outcomes.

Ready to learn where your brand stands? Get your Material Brand Fidelity Score today.

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Get Your Material Brand Fidelity™ Score