Material+

Rob Walsh

Chief Information Officer

A builder at heart, Rob has spent his career turning organizational complexity into competitive advantage — uniting businesses, modernizing infrastructure and embedding technology as a driver of growth rather than a cost of doing business.

As Chief Information Officer at Material, he leads the firm’s technology strategy, data platforms and enterprise AI adoption, connecting the tools of modern intelligence to the insights business that Material is built on.

His executive foundation was forged over two decades at WPP Group, where he led technology and operations across 11 operating companies globally. Rob was central to some of WPP’s most consequential structural moves — creating WPP Health and Wellness by consolidating four agency businesses, forming Burson, through the merger of Burson Marsteller and Cohn & Wolfe, and integrating Grey Group and AKQA. He directed large-scale outsourcing partnerships with IBM, Cognizant and Globant, and led enterprise-wide cybersecurity response across a complex global organization.

Rob holds a Bachelor’s degree in Mathematics from Rowan University.


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